Markup Calculator
Find the selling price from cost and markup percentage, with profit and gross margin.
The markup formula
Selling price = Cost × (1 + Markup% ÷ 100)
An item that costs $40 with a 50% markup sells for $60. Profit is $20, which is a 33.3% gross margin.
Markup is not margin
Markup is profit as a percentage of cost; margin is profit as a percentage of price. A 100% markup is only a 50% margin. Mixing them up is a common pricing mistake that quietly erodes profit. Use the profit margin calculator when you know the price.
Typical markups
Markups vary widely by industry. Grocery items often carry small markups and rely on volume, while clothing, jewelry and restaurant drinks commonly carry 100% or more to cover rent, staff and unsold stock. Your markup must cover all overhead, not only the cost of the item.
Frequently asked questions
How do I calculate a 30% markup?
Multiply cost by 1.30. A $50 cost becomes a $65 price.
What markup gives a 50% margin?
A 100% markup: price is double the cost.
How do I find markup from price and cost?
Markup % = (Price − Cost) ÷ Cost × 100.
Last reviewed October 2026. Results are estimates; check important decisions with a qualified professional.